Today’s Vegan Friendly Find – Kellogg’s

*UPDATE – Since writing this post it has come to my attention Frosties contain animal derived Vitamin D. Please find below a list of vegan Kellogg’s products. Obviously mistakes do happen and sources can be unreliable – I apologise for the info and hope you forgive me!*

I’m suddenly excited to wake up in the morning!

But before we begin, I need to confess something – This post, was a different post five minutes ago.

It’s not because I’m fickle or couldn’t think of anything to say…. Its because I didn’t trust the information I was being given, and you shouldn’t either.

My post was going to be about –
Kellogg’s Unfrosted Poptarts – Strawberry

Several blogs – including PETA- have said its vegan friendly, and certainly – on the surface the unfrosted flavours look to be ok.

However the more I looked into the ingredients, the more I disliked.

Basically, it comes down to this – nowhere on their website do Kellogg’s say that unfrosted Poptarts are vegan, or even vegetarian. Although the ingredients look OK at first glance, and the allergy information doesn’t state animal, when going through it bit by bit I found a few ingredients I just couldn’t look over; Pyridoxine hydrochloride & Thiamine hydrochloride for eg. Although they could be from plant. I think they’re from eggs. Infact I’m pretty sure that at least three other ingredients in the recipe are derived from animals (e numbers ect) but you think they’re not because PETA and other sources have told us so.

So wheres the evidence? Wheres the letter from Kellogg’s saying it is? Nowhere. And thats why the blog has changed.

If you have any information I don’t have on Poptarts – please let me know!

*Deep breath* …. And let’s begin…

Today’s Vegan Friendly Find is – Kellogg’s Cereals:

There are a few that are vegan and here are a couple of them.
A couple of Special K also don’t have vitamin D.


Also, when I was researching Betty Crocker products for my last post I found out that General Foods, (the people who own BC) had caved into public pressure and are now using sustainable and responsible sourced Palm Oil. (YAY!) So I thought to myself…. I wonder what other companies do this? And low and behold….

The Guardian reported HERE:

“The food giant Kellogg’s has caved in to public pressure and agreed to buy palm oil only from suppliers who can prove that they actively protect rainforests and peatlands and respect human rights.

The move, which follows intense pressure from consumer groups around the world, is expected to improve the survival chances of highly endangered animals like the Sumatran tiger and the orangutan in southeast Asia, as well as provide some protection for indigenous peoples in Indonesia, Malaysia, New Guinea, Latin America and west Africa who depend on tropical rainforests for a living.

At least 30,000 square miles of tropical forest has been cut down in the past 20 years to supply the burgeoning global food industry with cheap palm oil to make packaged foods, ice cream and snacks. The deforestation has led to illegal land grabs, forest fires and social conflict in communities which depend on forest resources for their livelihoods. The heavy loss of peatlands has also contributed significantly to the increase in climate change emissions.”

In a statement, Kellogg’s said that it will require its suppliers to “protect forests, endangered species habitat, lands with high carbon content, and peatland of any depth. Suppliers will also be required to protect human and community rights.”

“While palm oil is a very small percentage of our total ingredients, as a socially responsible company, concerns about the sustainable production of palm oil are clearly on our radar screen,” said chief sustainability officer Celeste Clark.”



5 thoughts on “Today’s Vegan Friendly Find – Kellogg’s

  1. I can’t find them 😦 I think they must have been discontinued! Typical! .. I know ALL frosted Poptarts have gelatin in them – so un-veggie/vegan, but the unfrosted ones you should be OK with (as a lactose intolerant) Vegans can’t have them though due to the egg. x

    • Hi Kevin – thank you for bringing this to my attention, after research it looks like Frosties are not vegan due to Vitamin D. Crazy how sources can vary and change – PETA have even took it down. I will be updating the blog now with vegan friendly Kellogg’s products. Thanks again! x

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