Vegan Friendly Find – Jordans Truly Fruity Muesli

Let me start this by saying I’m not great at mornings.

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They say there are two types of people. The ones who set one alarm, and those who set five. I set six and press snooze on each.

I’m grumpy and lazy, and truth be told would make it illegal to go to work before mid-day if I could. I would much rather work at night, and as a ginger it’s not like I’d miss the sun or anything!

Anyway! The point of this rambling is to say that I’m not the type of person who gets up at 6.30am to make a fresh fruit smoothie, or prepare a raw breakfast. I enjoy them immensely, and have respect for anyone who does… but I just don’t have the time or enthusiasm to do this.

Toast is always an easy breakfast option – especially with a bit of Vitalite vegan butter spread on, but if you’re trying to be healthy, or if (like me) you were trying to find enough energy to get through your first Ramadan in the Middle East! (You can’t eat during the days!) then you need something that will keep you full, and give you energy.

Hence why I started my hunt for the best muesli in town, and today’s vegan friendly find is – Jordan’s Truly Fruity Muesli.


I don’t like to diss brands (unless they’re full of animal products!) but I tried several of the ‘top-end’ muesli products during this period – Including the really expensive ‘Dorset’ variety – and found them bland with stupidly small portions per box.

The other problem I found is as Muesli is seen as a ‘healthier’ breakfast cereal, companies shy away from adding too much sugar – and instead chuck in loads of honey!

Obviously some brands – or types – won’t have honey in. But for me, I found Jordans Truly Fruity Muesli the best value for money, the tastiest, and with the most fruit.

Jordans Truly Fruity Muesli is (as their marketing people say) tasty wholegrain cereal flakes with diced papaya, pineapple chunks and diced mango, for folk who like to start the day off feeling a little fruity.

British Wholegrain Cereals (65%) (Barley Flakes, Wheat Flakes, Oat Flakes, Toasted Wheat Flakes), Dried Fruit (35%) (Sultanas, Raisins, Dried Diced Papaya (Papaya, Cane Sugar, Lime Juice), Dried Pineapple Chunks (Pineapple, Cane Sugar, Pineapple Juice, Citric Acid), Dried Diced Mango (Mango, Cane Sugar, Pineapple Juice, Citric Acid)), Chopped Almonds (0.3%).

All in all good times for vegans – as the website says they use raw cane sugar, and although this cereal doesn’t use palm oil, the company use 100% Certified Sustainable Palm Oil in products that do. Woop woop! (More here –

I eat these with lashings of cold vanilla soy milk and find it’s the only thing that keeps me full till lunch.

Plus the little dried fruits make you feel like you’re eating something naughty, not nice!


3 thoughts on “Vegan Friendly Find – Jordans Truly Fruity Muesli

  1. As a food purveyor, I am accustomed to the brands that my customers like. The popular brand right now is Zwicky Frutifort Meusli. Your article spurred me to investigate the packaging closely. I do not see it marked as vegan, likely because of the honey, but it is also not noted as vegetarian. I am curious as to your opinion on the popular Swiss brand. Have you tried the product at all or stray away because of the honey?

    • Hi!

      Most vegans don’t eat honey, so it’s not something I would eat, and if it doesn’t even say vegetarian on the packet, I would be suspicious at what hidden animal products are in it!

      I also like to look where ingredients are sourced, if the sugar used is vegan (As sugar can have animal bones in it) and if the company uses palm oil (which is currently a pretty hot topic for animal lovers and environmentalist alike) if it’s responsibly farmed.

      Hope this helps!

      • Absolutely! I have talked with vegans about honey in particular. The answer I seem to get is that it depends on the “level of veganism” that an individual subscribes to. I find that to be contradictory to the idea of veganism however.

        I’m not sure as to why Zwicky does not advertise as vegetarian, but I suppose there is a reason. They’re focus does not seem to be geared towards dietary or lifestyle concerns; rather the product is more of a cereal alternative.

        As for sugar, I’m aware of the surprising truth. We do a good portion of business with vegan, vegetarian, gluten-free, and kosher products (many more categories as well). One of our unique sellers is the Wholesome Evaporated Cane Sugar.

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